Companies that sell physical products, and the marketing agencies that serve them, need marketers trained in e-commerce marketing. The Ecommerce Marketing Specialist understands how to optimize any e-commerce store, in any industry, to generate more sales and profit. From e-commerce store design and architecture to email marketing and traffic generation [...]
Customers are the life-blood of any business. It sounds cliché, but its true. But how do you take a message to the unwashed masses and convert strangers into friends without breaking the bank? In this master class, youll learn how to leverage traffic channels such as Google and Facebook to not only grow your customer base...but to grow your customer base at a PROFIT.
Most businesses have some sort of funnel for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel. In this master class, youll learn how to architect a conversion funnel that reduces customer acquisition costs while simultaneously increasing both immediate and lifetime customer values.
If you want to build your brands authority and nurture prospect/customer relationships the right way, you must deliver value in advance. And content (i.e. information/entertainment) is how you do just that. In this master class, youll learn how to craft and execute a content strategy that spreads a brands message to new audiences and existing prospects, alike, by providing genuine value in advance.
Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to increase conversions in their sales funnel, landing pages, and key conversion pages. In short, Optimization & Testing Specialists are able to diagnose site problems and test new solutions that increase PROFITS for traffic you ALREADY HAVE.
SEO isnt dead, but it has changed. Thanks to Googles Panda and Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density. In this master class, youll learn how to develop a comprehensive organic traffic strategy that will stand the test of time.
Businesses are harnessing the power of online communities to generate awareness, increase sales, reduce churn, and drive brand loyalty. Community management is a growing skillset for creating and sustaining lasting relationships with a brand’s prospects, leads, and customers. In this mastery class, you’ll discover proven strategies to create and grow thriving online communities that impact the bottom line.
Companies need direct-response copy that gets people to take specific, measurable actions - driving them to make purchases or become sales leads. Copywriting encompasses offline media such as direct-mail letters, print ads and online marketing tactics such as emails, web pages, paid search ads, etc. In this mastery class, you’ll discover proven secrets to writing copy that grabs attention, sets you apart, and SELLS.
Of all the different channels available to marketers today, email still ranks as the highest when it comes to ROI. But due to changes in deliverability algorithms getting your emails seen is more difficult than ever. Fortunately, were going to show you how to change all that. In this master class, youll learn how to craft email campaigns that get delivered, get opened, and most importantly...get clicked.
Are your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.