Analytics and Data Mastery | Digital Marketer Certifications

Analytics and Data Mastery


Course Outline

  • Start Here
  • Data Collection Strategies
  • Top of Funnel Analytics
  • Middle of Funnel Analytics
  • Bottom of Funnel Analytics
  • Retention and Monetization Analytics
  • Running a Data Driven Business
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Get Certified as an Analytics & Data Specialist Specialist

Are your decisions driven by data or hunches? Logic...or fear? In this mastery course, you’ll learn how to setup a basic analytics plan, and determine the key metrics your brand needs to track on a daily, weekly and monthly basis. You’ll also learn how to setup simple dashboards that alert your brand to potential problems and opportunities BEFORE it’s too late.

As a Certified Analytics & Data Specialist, you are uniquely qualified to help brands and business owners understand their businesses, and make smart, data-driven decisions based on concrete evidence, not conjecture. In short, Certified Analytics & Data Specialists are able to create powerful analytics dashboards that allow them to make decisions based on hard data, NOT hopeful hunches.

In this class, you’ll learn:

Which metrics actually matter in YOUR business (no matter the size), how to track them, and how to use this data to actually generate more leads and sales. (No more staring at numbers that don’t mean anything to you!)

How to use your “Analyst’s Toolkit” to simplify data and ensure you’re making smart projections. (QUIT guessing how your next promotion will perform.)

How to track performance by traffic sources like Facebook, Twitter, or YouTube. (Know which campaigns are actually working so you can double down and cut the rest.)

The “Retargeting Naming System” that makes tracking your funnel performance super simple. (This is the key to diagnosing funnel health.)

How to set up full funnel tracking so that you can immediately plug any leaky buckets in your systems and optimize the steps that will generate the biggest results. (You could be losing leads and not even know it!)

How to build a complete data dashboard... One glance and you’ll see the overall health of the company.


If you're a business owner, this certification is a great way to take ultimate control of your business because you’?ll be able to actually see what’s happening in your business. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices. If you're an agency, this certification is a tangible way to show that you are a Certified Data & Analytics Specialist, which could help you attract and retain better, higher-paying clients. If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.   If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).  


The Analytics & Data Mastery class is an advanced, 7 module, 72 lesson online course. At the end of each module you will be asked to take a short quiz prior to moving on to the next module. Once you have completed the entire course, you can then sit for the final certification exam, and after passing this exam you will earn the "Certified Data & Analytics Specialist " designation, complete with displayable badge and printable certificate (suitable for framing).

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Digital Marketer Certifications

4330 Gaines Ranch Loop, Suite 120
Austin, TX. 78735


Become the smartest marketer in the room