Content Marketing Mastery | Digital Marketer Certifications

Content Marketing Mastery


Course Outline

  • Start Here
  • Top Of Funnel Content
  • Middle Of Funnel Content
  • Content Marketing Metrics
  • Blog Marketing
  • Content Distribution
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Get Certified as a Content Marketing Specialist

Content marketing isn't an "optional extra"'s ESSENTIAL! And businesses know that. But who can they trust to implement a content a strategy that will actually deliver qualified leads and prospects without creating a ton of extra work or hurting their brand equity? That's where the Content Marketing Mastery training and certification comes in.

In this class, you'll receive the most up-to-date content marketing strategies and methodologies that are actually working TODAY, including:

  • How to create your Customer Avatar so you can architect a content strategy that attracts leads and buyers.
  • The 8 tools you?ll need to be an effective content marketer
  • The TOFU/MOFU/BOFU content strategy that transforms ice cold prospects at the top of the funnel (TOFU) into loyal buyers of even your most expensive products and services at the bottom of the funnel (BOFU)
  • The 6 types of content you need in the Middle of the Funnel (MOFU) to generate targeted leads and prospects
  • 5 content types that convert leads into serial, high-ticket buyers
  • 12 Goals, 16 Metrics and 21 different types of content to create a content strategy that is laser focused on moving the needle for your organization. (Building this content plan is a snap using our Content Marketing Plan worksheets)
  • The 60-Second Editorial Planner document that makes content planning a breeze (Seriously? you can plan a week of content in less than a minute)
  • 6 simple article tweaks (My favorite is ?Hiding Easter Eggs?) you can make to any piece of content that will get it CONSUMED
  • The 4 proven ways to find people that can create content for you (and the two ways you can motivate them to create outstanding content for you)
  • 212 blog post ideas that guarantee you?ll never have writers block again including?
  • 8 blog post types that hijack the virality and authority of OPC (Other People?s Content)?you won?t have to write a single word.
  • The 11 Point SEO Health Check that uncovers the CATASTROPHIC structural issues that will condemn your website to Google Purgatory (Learning to spot these issues is guaranteed to make you a hero)
  • The SEO silo process that has worked since the first blogs went online in the 90?s, stopped working when the spammers started keyword stuffing and building shady links, and now is the ONLY thing that works to get free Google traffic.
  • The 9 Components of The Perfect Email Newsletter (The ?Greased Chute? opening and ?Drill Down? P.S. are two tactics that drive email traffic through the roof)
  • PLUS? you?ll learn the 8 organic (free) and 5 paid traffic channels you can employ to spread your content across the social web (Adding these traffic strategies to great content is liking pouring gasoline on a bonfire)

Why Should You Get Certified?

If you're a business owner, this certification is a great way to learn content marketing yourself. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices. If you're an agency, this certification is a tangible way to show that you are a Content Market Specialist, which could help you attract and retain better, higher-paying clients. If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking. If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).

How It Will Work

The Content Marketing Mastery class is an advanced, 6 module, 40 lesson online course. At the end of each module you will be asked to take a short quiz prior to moving on to the next module. Once you have completed the entire course, you can then sit for the final certification exam, and after passing this exam you will earn the "Certified Content Marketing Specialist" designation, complete with displayable badge and printable certificate (suitable for framing).
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Digital Marketer Certifications

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Austin, TX. 78735


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