Get Certified as a Customer Value Optimization Specialist
Most businesses have some sort of ?funnel? for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That?s where you come in.
As a Certified Customer Value Optimization Specialist, you?ll learn how to architect a ?conversion funnel? that gives businesses exactly what they want: MORE customers, that are... MORE valuable, all while spending LESS to acquire them
In this class, you'll learn:
- How to optimize all of your existing marketing funnels by applying the ?5 Things? methodology (PLUS a step-by-step plan for rolling out new funnels...)
- The L x c x m x f = GP formula that consistently doubles revenues...
- One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.)
- The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
- How to craft a ?Statement of Value? that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don?t even know they want it...)
- The 5 ?Specifics? that make up a winning Lead Magnet...
- The right way to use coupons and discounts in funnels that works for both online and offline businesses...
- How to select the right ?Tripwire? for any business. (Includes 7 examples you can model.)
- The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.
- How to use ?bundling? and to de-commoditize a commodity product or service...
- How we resolved a client?s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business?even if your customers aren?t complaining.)
- The 3 little words that can be added to the back of any conversion funnel that?s been responsible for bumping average profit per customer by 200%.
- How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers...