Conversion Funnel Mastery | Digital Marketer Certifications

Conversion Funnel Mastery

conversion-funnel-mastery

Course Outline

  • Start Here
  • Determine Product/Market Fit
  • Optimize The Lead Magnet
  • Optimize The Tripwire Offer
  • Offer a Profit Maximizer
  • Architect a Return Path
PRICE
$495
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Get Certified as a Customer Value Optimization Specialist

Most businesses have some sort of “funnel” for generating leads and converting those leads into paying customers, but very few have a truly OPTIMIZED funnel that maximizes immediate average order value while simultaneously reducing overall acquisition costs. That’s where you come in.

As a Certified Customer Value Optimization Specialist, you’ll learn how to architect a “conversion funnel” that gives businesses exactly what they want: MORE customers, that are... MORE valuable, all while spending LESS to acquire them

In this class, you'll learn:

  • How to optimize all of your existing marketing funnels by applying the “5 Things” methodology (PLUS a step-by-step plan for rolling out new funnels...)
  • The L x c x m x f = GP formula that consistently doubles revenues...
  • One change you can make to your funnel to instantly get more leads, subscribers, and ultimately customers. (Hint: It has NOTHING to do with your ad, your headline, your landing page, or your copy.)
  • The simple tweak we made for a manufacturing client that brought in a 2,000% increase in leads!
  • How to craft a “Statement of Value” that perfectly positions any product or service, and gives your ideal customers EXACTLY what they want (even when they don’t even know they want it...)
  • The 5 “Specifics” that make up a winning Lead Magnet...
  • The right way to use coupons and discounts in funnels that works for both online and offline businesses...
  • How to select the right “Tripwire” for any business. (Includes 7 examples you can model.)
  • The two types of doubt almost every customer experiences, and how to boost conversions by inoculating against them ahead of time.
  • How to use “bundling” and to de-commoditize a commodity product or service...
  • How we resolved a client’s #1 customer complaint while simultaneously DOUBLING their profit margin. (This works in literally any business…even if your customers aren’t complaining.)
  • The 3 little words that can be added to the back of any conversion funnel that’s been responsible for bumping average profit per customer by 200%.
  • How to deploy an automated, 5-phase followup system that converts more leads into buyers, and more buyers into multi-buyers...
  ...and much, much more.  

Why Should You Get Certified?

If you're a business owner, this certification is a great way to optimize the sales and marketing processes that are already in place. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.   If you're an agency, this certification is a tangible way to show that you are a Customer Value Optimization Specialist, which could help you attract and retain better, higher-paying clients.   If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but specialized skills that employers today are desperately seeking.   If you're an employee or marketing professional, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).  

How It Will Work

The Conversion Funnel Mastery class is an advanced, 6 module, 56 lesson online course. At the end of each module you will be asked to take a short quiz prior to moving on to the next module. Once you have completed the entire course, you can then sit for the final certification exam, and after passing this exam you will earn the "Certified Customer Value Optimization Specialist " designation, complete with displayable badge and printable certificate (suitable for framing).
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