Get Certified as a Customer Acquisition Specialist
Customers are the life-blood of any business. It sounds cliché, but it's true.That's why "one hit wonder" traffic campaigns just aren't enough. Companies today must have scalable traffic campaigns that produce new, qualified customers from scratch if they want consistent growth, and more times than not these ?scalable? campaigns come in the form of paid traffic.There's just one problem: Most so-called "traffic experts" and "media buyers" don't know what they're doing, and they have the results (or lack of results) to prove it.
That?s where you come in. As a Certified Customer Acquisition Specialist, you are uniquely qualified to help brands and businesses leverage paid traffic channels such Google, Facebook and other demand-gen platforms to grow their customer base without breaking the bank.In short, Customer Acquisition Specialists are able to not only deliver fresh leads and customers?they are able to deliver those leads and customers at a PROFIT.
In this class, you'll learn:
- How to create a Customer Avatar so you can architect a paid strategy to attract leads that will actually convert to BUYERS.
- The 3-step traffic SYSTEM that automates relationship building to turn cold prospects into brand evangelists?
- Not sure where your market is ?hanging out online?? Don?t worry, we?ll show you how to find them and give you a look into the 7 top traffic sources?
- 26 offer types that you can use to cold, warm, or hot traffic to ensure you?re acquiring customers on autopilot?
- What to do when your campaign just ISN?T converting (this happens 80% of the time). Follow the flow chart for your ?diagnosis??
- How to analyze the metrics that actually MATTER so that you can ?trim the fat? from your campaigns and SCALE?
- How to leverage Facebook?s data to find where your market is hiding so you can quit wasting your ad money on people who aren't interested...
- Exactly where (and how) to place your "conversion pixels" so you can track every click and know that it's making you money?
- The exact "copy and paste" sentence to use in your retargeting campaigns to get your hottest prospects to click your ad and return to your offers?
- The exact bidding strategy to use that will maximize your leads while lowering your costs?
- Why you need to speak to your hottest retargeting prospects differently than you talk to your cold lead prospects?(and how to do it without creeping them out).
- Why you must change up your ads based on what content your prospects saw. (Get this right and watch your conversions increase dramatically! Get this wrong and you?re leaving a lot of money on the table.)
- Exactly how to set up your campaigns so they update themselves dynamically and automatically, so you can set them up once and let them update and optimize themselves!
- Most importantly, we show you how to SCALE your campaign once you have a winner so you build massive subscriber lists while avoiding the ad fatigue that can lead to increased click costs.