GET CERTIFIED AS A SEARCH MARKETING SPECIALIST
SEO isn’t dead, but it has changed. Thanks to Google’s Pandaand Penguin updates, the old rules of SEO no longer apply. Today, to get ranked (and stay ranked), site owners need to emphasize user experience over traditional variables such as links and keyword density. In this master class, you’ll learn how to develop a comprehensive organic traffic strategy that will stand the test of time.
What you’ll learn…
The 7-Point “Search Health Audit Checklist” that trains you to identify and remove crippling search issues (Keyword research, content and link building are useless until you remove these problems.)
The 14-Point “Web Page Optimization Checklist” you’ll apply to every important page on your website. (Get pages ranked by hunting down and fixing issues like keyword cannibalization, page redirect issues and dynamic URL parameters.)
8 natural ways to build authoritative backlinks to your website so you can get your site ranked for the keywords that matter without feeling “icky” about it.
How to leverage search on every platform that matters from YouTube and Pinterest to Google and Bing. (There’s big money to be made by understanding how search works on platforms outside of Google.)
How to use UXO and RXO best practices to build a “white hat”, sustainable search strategy that plays by post-Penguin and Panda rules.
How to use the Intent-Based Keyword Research Planner to make your products and services discoverable when your prospects are in the mood to buy.
WHY SHOULD YOU GET CERTIFIED?
If you're a business owner, this certification is a great way to master and monetize your social media efforts. It's also a great way to train and certify members of your own team to ensure that they're up to speed on the latest trends and best practices.
If you're a marketing professional or agency, this certification is a tangible way to show that you are a Search Marketing Specialist, which could help you attract and retain better, higher-paying clients.
If you're a student, this certificate can set you apart from other graduates who merely have a business or marketing degree, but not the specialized skills that employers today are desperately seeking.
If you're an employee, this certificate can make you more valuable to your company, which is the surest way to get that raise or promotion you likely already deserve (but don't have a tangible reason to request).
HOW IT WILL WORK
The Search Marketing Mastery class is an advanced, 5 module, 70 lesson online course. At the end of each module you will be asked to take a short quiz prior to moving on to the next module. Once you have completed the entire course, you can then sit for the final certification exam, and after passing this exam you will earn the "Certified Search Marketing Specialist” designation, complete with displayable badge and printable certificate (suitable for framing).